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February 19, 2024 | In The News

THOR Kitchen at KBIS 2024: The Future of Luxury Kitchen Appliances

THOR Kitchen will debut the X-Series Kitchen Suite at KBIS 2024 in Las Vegas, Nevada from February 27 to March 1, 2024 introducing luxury, panel-ready kitchen appliances that blend high performance with affordability. The event will feature cooking demonstrations by celebrity Chef Bradley Miller at Booth W1665, showcasing THOR’s innovative products and the new affiliate program.

THOR Kitchen will debut the X-Series Kitchen Suite at KBIS 2024 in Las Vegas, Nevada from February 27 to March 1, 2024 introducing luxury, panel-ready kitchen appliances that blend high performance with affordability. The event will feature cooking demonstrations by celebrity Chef Bradley Miller at Booth W1665, showcasing THOR’s innovative products and the new affiliate program.

Introducing the X-Series: Revolutionizing Luxury Appliances

The THOR Kitchen X-Series Kitchen Suite represents a monumental stride forward, featuring built-in panel-ready products that blend seamlessly into your dream kitchen.

“THOR Kitchen takes pride in spearheading the evolution of affordable luxury in kitchen appliances. The introduction of the X-Series at KBIS 2024 is a testament to our relentless pursuit of excellence, offering sophisticated yet accessible options for crafting dream kitchens.”

– Timothy Lee, Senior Marketing Manager, THOR Kitchen

From powerful ranges adorned with precious metal finishes to sleek, built-in vent hoods and refrigeration, the THOR Kitchen X-Series Kitchen Suite offers a complete solution for those who seek the pinnacle of kitchen luxury without compromise.

THOR Kitchen’s Innovative Pricing Strategy for 2024

In 2024, THOR Kitchen marks a significant milestone, unveiling its innovative “Good, Better, and Best” pricing strategy, designed to cater to a wide spectrum of design preferences and budgets.

The A-Series kitchen suite caters to the good or entry-level price point.
The T-Series, H-Series, and L-Series ranges continue to offer excellence in the mid-tier.
The X-Series now stands as THOR Kitchen’s flagship at the high-end price point.

This approach reaffirms THOR Kitchen’s commitment to affordability and luxury and its legacy of industry innovation, highlighted by its disruption of the luxury appliance market with competitively priced commercial-grade kitchen suites. As THOR Kitchen expands its portfolio, it embraces both ends of the market spectrum, ensuring an inclusive product catalog that meets the evolving needs of designers and homeowners alike, with an unparalleled selection.

Cooking with Celebrity Chef Bradley Miller

THOR Kitchen proudly presents an exclusive opportunity for attendees to immerse themselves in culinary excellence with live cooking demonstrations by the esteemed Bradley Miller.

As a celebrated THOR Kitchen Brand Ambassador, the host of Food Network’s Food Truck Nation, and the co-owner of the iconic Inn of the Seventh Ray in Los Angeles, Chef Miller brings a blend of innovation, passion, and culinary expertise to the forefront. Following a landmark year in 2023, THOR Kitchen is set to elevate the spectacle with an expansive two-story booth at W1665. This promises a showcase of cutting-edge kitchen technology and an engaging sensory experience that highlights the synergy between top-tier culinary artistry and state-of-the-art appliances.

Attendees are invited to witness the fusion of taste and technology, making this segment a cornerstone of THOR Kitchen’s KBIS presentation.

Discover Our Affiliate Program

This year, THOR Kitchen is especially excited to introduce the THOR Kitchen Affiliate Program, a pioneering initiative designed to reward sellers with commissions on their sales of THOR Kitchen products.

This program represents a significant step forward in THOR Kitchen’s commitment to fostering strong partnerships with retailers and designers, offering them an attractive opportunity to benefit directly from their advocacy and sales efforts. Attendees will have the chance to learn all about the mechanics, benefits, and potential of this incentive program, with comprehensive details to be shared throughout the event.

This initiative underscores THOR Kitchen’s dedication to supporting its partners’ success and enhancing its collaborative ecosystem.

Don’t Miss Out!

Mark your calendars and join us at KBIS 2024 – Booth W1665, to witness the evolution of THOR Kitchen. Dive into the future of kitchen design, where innovation, quality, and affordability meet.

For a sneak peek of what to expect, check out our highlight reel from KBIS 2023:

For media inquiries or to schedule interviews, please contact:
Marketing@thorinternational.com